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Social networking, according to Chris Anderson
Social networking is a feature, not a destination, it’s something that every Web site should have.
Social networking “has very little with do with the aggregation of ‘friends’” – that’s kind of an ‘arms race’ and rather a silly one, he said. Instead, the core of effective community building is a site with a clear identity and purpose. A sustainable social network evolves organically around such a site based on users with shared interests.
“They’re not about social networking first, and content second. They’re about content first, and social networking second.”
