Better Than Free (Kevin Kelly)
The more we get immersed into the digital world (and specially into the Internet) the more we see digital contents are becoming free as making and distributing copies of it has no perceptible cost for us.
In this scenario Kevin makes an interesting essay on what comes next. If copies are not valuable, what is it?
He points 8 main values that I’m just going to enumerate:
- Immediacy
- Personalization
- Interpretation
- Authenticity
- Accessibility
- Embodiment
- Patronage
- Findability
I’m sure there are great business opportunities around these values.
Better Than Free (PDF)
